Silicon Valley Code Camp : October 8th and 9th, 2011.

Michael Lucaccini

About Michael
Michael has over a decade of experience managing large-scale, innovative technology projects for companies such as Microsoft, Adobe, Autodesk and In his role at Archetype Michael is responsible for providing overall business leadership and vision, as well as keeping Archetype’s day-to-day operation focused on innovation, creativity, and quality. Before joining Archetype, Michael spent four years at Metaliq, an award-winning interactive agency, most recently as President. Prior to Metaliq, Michael spent four years at Autodesk, Discreet Division, where he was responsible for several successful releases of 3ds Max, Character Studio, Reactor, and Mental Ray. In addition to his experience in technology, Michael has an abiding interest and background in people and process, both from a career and educational standpoint. He has worked in fields as varied as healthcare, public policy, and psychology. Michael holds an undergraduate degree from the University of California at Santa Barbara, and a master’s degree from the University of Texas at Austin. He is a recent recipient of Communication Arts Magazine's Interactive Annual Award of Excellence.
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Speaking Sessions

  • Designing for Windows 8: Metro

    11:15 AM Saturday   Room: Hearthside Lounge
    Archetype will delve into the principles associated with Metro, the design paradigm for Windows 8. We will discuss the design guidelines with regards to areas such as layout, navigation, typography, media, and live tiles. We will also walk through the tools and processes for designing rich, beautiful and immersive applications in HTML5/CSS and XAML. In this session, we will demonstrate and discuss designing a real application that meets the requirements of Metro and at the same time differentiates your brand in the Windows 8 ecosystem and marketplace.
  • Rapid Iteration in HTML5: Designer/Developer Workflow, Techniques & Process

    5:00 PM Saturday   Room: Hearthside Lounge
    In this session, Archetype will discuss rapid iteration and development in HTML5. We will show how we took an initial concept all the way to a rich, immersive application in less than 3 weeks. Along the way, we’ll discuss our design and development processes and techniques, the designer/developer workflow, and some of the tools we use. This session will incorporate general examples as well as detailed step-by-step walkthroughs of various elements in this process.