Silicon Valley Code Camp : October 8th and 9th, 2011.

Danny Riddell

About Danny
For over a decade, Danny has applied his extensive knowledge of Design, Engineering, and Management to lead high profile technology projects for the interactive, animation, and print industries. He is a creative, dynamic leader who is passionate about teaching, innovating, and supporting high performing design and development teams. Danny's experience includes leading technology projects for Fortune 500 companies like Microsoft, Adobe, AOL, Salesforce, Charles Schwab, Autodesk, Akamai, and Cisco, among others. Before Archetype, Danny was President of the San Francisco based interactive application development firm, Metaliq. With Danny’s technology insight and industry expertise, Metaliq grew year over year, expanded into new markets, and both strengthened and extended its application development portfolio. Danny is also a leader in the interactive community as well as a devoted educator. Danny continues to teach Web Design and 3D Animation in both corporate and college environments and is a bestselling author. He also stays involved with the design and development community through speaking at conferences around the world such as FITC, Streaming Media East/West, as well as various Microsoft events.
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Speaking Sessions

  • Designing for Windows 8: Metro

    11:15 AM Saturday   Room: Hearthside Lounge
    Archetype will delve into the principles associated with Metro, the design paradigm for Windows 8. We will discuss the design guidelines with regards to areas such as layout, navigation, typography, media, and live tiles. We will also walk through the tools and processes for designing rich, beautiful and immersive applications in HTML5/CSS and XAML. In this session, we will demonstrate and discuss designing a real application that meets the requirements of Metro and at the same time differentiates your brand in the Windows 8 ecosystem and marketplace.
  • Rapid Iteration in HTML5: Designer/Developer Workflow, Techniques & Process

    5:00 PM Saturday   Room: Hearthside Lounge
    In this session, Archetype will discuss rapid iteration and development in HTML5. We will show how we took an initial concept all the way to a rich, immersive application in less than 3 weeks. Along the way, we’ll discuss our design and development processes and techniques, the designer/developer workflow, and some of the tools we use. This session will incorporate general examples as well as detailed step-by-step walkthroughs of various elements in this process.