This talk focuses on the aspects of UX across multiple applications within the domain of customer to enterprise interactions. As enterprise IT systems allow multiple channels for customers to interact with an enterprise, the architect's challenge becomes reconciling all the various pockets of data and contexts that allow the enterprise to server the customer. CEM covers all eight key phases including awareness, discovery, attraction, interaction, purchase, use, cultivation and advocacy. This session will not discuss specific products or technologies other than as exemplars. <b>UPDATE: The presentation is now posted.</b> If anyone wants the *.lca code sample I can also send that separately. Link - <a href="http://technoracle.blogspot.com/2011/10/silicon-valley-code-camp-materials.html">http://technoracle.blogspot.com/2011/10/silicon-valley-code-camp-materials.html</a>

Attendees will spend almost the entire duration of this session learning how to build mobile applications in a hands on , practical lab. Using an integrated IDE, each attendee will learn how to set up their development environment (prior to the session) and then how to architect and build an application that takes advantage of multiple features of mobility. Everyone will leave with lots of source code and knowledge including best architectural practices for mobile development. Pre-requisites are some knowledge of XML and scripting syntax but beginners are welcome. Twitter @duanechaos #SVCC12Mobile IMPORTANT PREPARATION! If you are attending this session, please ensure you arrive on time with Adobe Flash Builder 4.5 installed if you wish to code along. A link to the full source code and assets will be distributed after the course containing all the projects and more. Link https://www.adobe.com/cfusion/tdrc/index.cfm?product=flash_builder UPDATE: The entire code camp is now posted online! http://technoracle.blogspot.com/2011/10/silicon-valley-code-camp-materials.html