1:45 PM Saturday Room: 1501
PayPalX Payments Platform since it's launch last Nov has helped hundreds of developers embed payments into their app in a variety of ways and build better monetization models than the traditional advertising based. In this session, we will explore the new features, functionality and improvements added to the platform since the launch, and also provide details on what it takes to consume the Platform APIs using various toolkits, libraries and SDKs provided by PayPal and Open Source communities for different technologies and platforms. 3:30 PM Saturday Room: 3106
Frankly monetization is still a mystery for a lot of developers and entrepreneurs. Obviously having a monetization model that helps in sustaining an app over time and generate a steady stream of revenue is highly desirable by everyone. In this session we will go through various monetization models that have been used successfully by a variety of apps (mobile, gaming,device, social, ecommerce, etc.), with some example of how some apps/start-ups have evolved their monetization strategy over time and some tips on where to start.