Silicon Valley Code Camp : October 3rd and 4th 2015session
Ad Serving Technology 101
A deep dive into the technology behind the serving of ads
About This Session
What is an online advertising system and what is its purpose? In this presentation, we take a look at the basic players in advertising, define what an ad exchange is as well as other advertising components, and how involved companies make money. We conclude by taking a deep dive into the technology behind the serving of ads.