The current hosting landscape offers too many options. Why do some companies choose to build datacenters, while others stick with Amazon Web Services, even as others swear by PaaS providers like Google App Engine, Heroku, or Windows Azure?
This talk explores the general categories of service today, and presents a framework for thinking about which choice is best for your company. Operational flexibility, organizational competence, cost (both capital and operational), and performance are considered. We'll also discuss trading off flexibility and cost using reserved capacity on AWS.