Engineers make devices, marketeers make products. Sometimes that engineer is just writing code in the garage. How do you monetize it? This overview talk will show you how to productize your code and get the marketing started. No VC money required...but you need a road map so you look like a proper business to trigger sales and generate income.

After a brief update on the allocation of the new international Top Level Domains this session will become a round table discussion to help each other plan for the future of web, company and product names. Bring all your own naming questions and insights to share with fellow namiacs. Trademarks, state and international registrations will also be discussed along with name creativity.