<br/> The title says it all.<br/> Basics like keywords, title tags, meta tags, alts, and others.<br/> The mystical link.<br/> The secret sauce<br/> The tools you can use.<br/> If you want to learn about Search Engine Optimization, this is the session for you.

What is Web Analytics?<br/> What can I do with Web Analytics?<br/> How do I install Web Analytics?<br/> How do I configure Web Analytics?<br/> What basic reports can I use in Web Analytics<br/> What are goals and how do I configure them?<br/> What are filters?<br/> What's the difference between an account and a profile?<br/> This session will answer these questions and more.

Why should I use the asynchronous code?<br/> What are segments<br/> What is intelligence?<br/> How do I create custom report? Custom Segments?<br/> What is a funnel, how do I configure it, how do I use it?<br/> How do we make reports useful?<br/> Is A/B testing a myth?<br/> These and other advanced questions will be covered in this session.