SPEAKER DETAILS

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Athol Foden

www.brighternaming.com
Athol Foden is president of Brighter Naming, Silicon Valley's full service professional naming agency for company, product and service names. Startups and software a specialty.. from this former computer techy and international marketing executive. Author of Spreadsheet Marketing, Brighter Branding, Brighter Names and Brighter SEO.

Sessions

From Code to Product to Company to Brand

Level :
Intermediate
Date :
9:15 AM Sunday
Room :
Hearthside Lounge
Interested : (-) - Registered : (70)

Speakers: Athol Foden, Ben Foden

Until you get paid it is just a hobby or an academic exercise. This interactive talk will layout the basics on how to quickly and properly productize some code, register and set up a business, and the initial business strategy. More importantly, it will help you to plan your marketing attack, product differentiation and unique sales proposition. Discussions will focus on strategic targeting and building a brand quickly by executing on some core marketing basics properly.

Details
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