Session Details

Ad Serving Technology 101  

Level :
Date :
2:45 PM Sunday
Room :
Gullo II
Interested : (131) - Registered : (-)


What is an online advertising system and what is its purpose? In this presentation, we take a look at the basic players in advertising, define what an ad exchange is as well as other advertising components, and how involved companies make money. We conclude by taking a deep dive into the technology behind the serving of ads.

The Speaker(s)


Manoj Agarwal

Manoj has 20 years of experience in the industry. He likes solving high-availability and scalability problems in distributed systems. He is an AWS certified architect & developer. In his spare time, he likes cycling, hiking or playing board games.
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