Session Details

Hacking Media Production  

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1:45 PM Saturday
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Becoming a content creator can be one of the most difficult and rewarding things you can do for your career. This presentation is a summary of some of the best media production tips and tricks I've learned from interviewing journalists and producers for my podcast series, "Hacking Media Production." In the presentation, you'll learn industry secrets to pitching yourself as a speaker at a conference, developing popular research reports that get picked up by the Wall Street Journal, how to report on industry trends faster than your competition, how to build an audience around content, and lots more.

The Speakers


David Spark

David Spark is a veteran tech journalist and founder of Spark Media Solutions, a brand journalism firm that helps its clients be seen as leading voices in their field through brand-quality media production. The company has worked with clients such as Dice, Microsoft, Yammer, IGT, Sprint, Alcatel-Lucent, Tripwire, Riverbed, Zoho, and Indycar Racing. Since 1996, Spark and his articles have appeared in more than 40 media outlets including eWEEK, Wired News, PCWorld, ABC Radio, John C. Dvorak’s “Cr
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