The Art & Science of Managing a Web Presence
For the coding enthusiast, learn about the plethora of analytic tools to measure web traffic, its effectiveness and all the technical doo-dahs that make up a website. For the business-minded developer, learn about what tempts visitors into consumers of information, and converts prospects into customers. For those in-between, you'll get a little art, science, and interesting know-how to manage a web presence to drive more business.
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