Session Details

The Art & Science of Managing a Web Presence  

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9:15 AM Sunday
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For the coding enthusiast, learn about the plethora of analytic tools to measure web traffic, its effectiveness and all the technical doo-dahs that make up a website. For the business-minded developer, learn about what tempts visitors into consumers of information, and converts prospects into customers. For those in-between, you'll get a little art, science, and interesting know-how to manage a web presence to drive more business.

The Speaker(s)


Alyson Harrold

Co-Founder and CMO of The Spectrum Group Online, Alyson leverages her extensive marketing and executive brand communication background. To ensure that companies maintain focused conversations, she creates strategies that engage faithful clients as well as attract new ones. Using Brand Intelligence, she uncovers what transforms satisfied clients into raving fans.
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