According to HTTPArchive.org the average web page is now larger than the original DOOM installation application. Today's obese web is leading to decreased user satisfaction, customer engagement and increased cost of ownership. Research repeatedly tells us customers want faster user experiences. Search engines reward faster sites with better rankings. Small, fast sites are cheaper to develop, maintain and operate.
This session reviews what customers want and how to identify your web site's love handles. More importantly you will learn simple techniques to eliminate the fat and create a healthy, maintainable, affordable web development lifestyle that produces the user experiences your customers want to engage with over and over.