Explore the how and why of great UI. This session is packed with great examples designed to dramatically increase your ability to measure the quality of existing user experiences, as well as important guidelines to apply to user experiences you design. Regardless of whether you’re building applications for the client or for the web, you’ll learn how to enhance clarity, efficiency and discoverability, and make your applications a pleasure to use. There are cost-effective ways to improve customer satisfaction, and this session will show you how.