Speakers: Ken Rutsky
Product - Market Fit is an important concept in very early stage start-ups. It is the thing that is perceived by founders and investors alike as THE milestone to signify that customers want the product and it is time to accelerate growth investments. As Marc Andreessen is quoted as saying, "Product/market fit means being in a good market with a product that can satisfy that market". Blogger Sean Ellis (@seanellis) of GrowthHackers.com defines Product Market Fit as the time when 40% of your initial customers say they would be "very disappointed" with your product. However, Message-Market Fit is determined by how your message of value breaks through and attracts customers. It is critical to scaling and growth. Building the right product doesn't do any good if it can't be found by buyers. This presentation looks at the 3 critical phases of Message-Market fit that drive growth for B2B market leaders.
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