Rapid Deployment & Strategies for launching a browser extension
RelateIQ's Chrome extension provides contextual information and productivity features inside Gmail, in order to seamlessly provide CRM access and enhance users' email workflow. Since the launch, we have delivered 10+ features in the Chrome extension in one year to become one of the highest engagement product. In this talk, we will cover the basics of a Chrome extension, deep-diving on the "read receipts" feature, and how we architected RelateIQ Chrome extension to enable rapid deployment and code-sharing. All these lessons can be transferred to startups launching a browser extension client.
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