This session will provide insights into the world of apps and explore how to best engage the user within your app. You will learn about design principles that drive User Experience and make the user wanting to come back for more. The speaker will provide insights into lessons learned from his experience developing apps for mobile platforms. You can find Paras Wadehra online at http://twitter.com/ParasWadehra or on his blog at http://ParasWadehra.blogspot.com