Session Details

How to find, name and protect your software title  

Level :
Date :
10:45 AM Sunday
Room :
Hearthside Lounge
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Your product, company or service name is valuable intellectual property. This fast interactive discussion will show you how to find unique names (and domains) and the proper way to protect them without spending money on lawyers. The new gTLD domains are coming. Are you ready.

The Speaker(s)


Athol  Foden

Athol Foden is president of Brighter Naming, Silicon Valley's full service professional naming agency for company, product and service names. Startups and software a specialty.. from this former computer techy and international marketing executive. Author of Spreadsheet Marketing, Brighter Branding, Brighter Names and Brighter SEO.
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