How Biz Dev and Marketing Opportunities Impact a Startup’s Product Roadmap
You’re a startup. You have a vision for the next great product. You and your team are laser focused on validating your product and iterating. Now, a bigger player wants to explore partnering. So, you and your team start scoping tweaks to your product to integrate with the other company. This could be great, bringing you tons of new users and revenue... Or it could be a waste of time and resources. Likewise, you have a shot at pitching or exhibiting at a major startup event. You want to make the most of it. So, you and your team plan product changes to satisfy the event’s organizers, audience or judges. This could be great, bringing you acclaim from luminaries, press and prospective users... Or it could be a waste of time and resources. How do you decide what business development and marketing opportunities are real and worth pursuing? How much do you diverge from your original product vision to satisfy a partner or event? There’s a thin, gray, blurry line between being opportunistic and getting distracted. Come here Victor share his thoughts and lessons learned on managing product when business development and marketing opportunities come knocking.
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