Mr. Geracie is the author of the global best seller Take Charge Product Management© and the Editor-in-Chief of The Guide to the Product Management and Marketing Body of Knowledge. This is an industry-wide effort to standardize the practice of product management. Greg is the President of Actuation Consulting, the world"s leading product management consulting and training organization. He is also an Adjunct Professor at DePaul University's College of Computing and Digital Media where he teaches a course on high-tech product management.

Ron Lichty has been managing and, more recently, consulting in managing software development and product organizations for over 25 years. Before that, as a programmer, he coded compiler code generators, was awarded patents for compression and security algorithms for embedded microcontroller devices, wrote 2 widely used programming texts, and developed the computer animation demo that Apple used to launch and sell a next-generation line of PCs. The primary focus of his consulting practice has mirrored what he did as a manager: untangling the knots in software development. As Ron Lichty Consulting, he takes on fractional Interim VP Engineering roles, trains teams and executives in scrum, transitions teams to agile, trains and coaches managers in managing software people and teams, and advises organizations and coaches teams to make their software development “hum.” His 450-page book, Managing the Unmanageable: Rules, Tools, and Insights for Managing Software People and Teams, was recently released as video training - LiveLessons: Managing Software People and Teams - both from Pearson and on O’Reilly’s Safari Network. He also co-authors the periodic Study of Product Team Performance.