Panel discussion with four software startup CEOs offering their perspective on the practical realities of starting and growing a company. This session is for both aspiring and active entrepreneurs, it will outline important tips and issues to consider if you are investing your time in a startup. In particular we will explore: difference between employees, contractors, alliances, partners and co-owners; defining the key roles in a startup; what partners need from you; how to pitch to a co-founder; joining a global team. Each panelist will give a 5 minute lightning talk on background and lessons learned, followed by a group Q&A session with the audience. Panelist: Sam King, CEO of ExpressMango.com Panelist: Lenny Greenberg CTO of Assityx.com Panelist: Ruoting Sun, co-founder of Temvi.com Panelist: Giacomo Vacca, CEO of KineticRiver.com Moderator: Sean Murphy, CEO of SKMurphy.com