Session Details

From Code to Product to Market to Business - Fast Bootstrapping  

Level :
Date :
5:00 PM Saturday
Room :
Hearthside Lounge
Track :
Product Management Track
Interested : (-) - Registered : (-)


Engineers make devices, marketeers make products. Sometimes that engineer is just writing code in the garage. How do you monetize it? This overview talk will show you how to productize your code and get the marketing started. No VC money required...but you need a road map so you look like a proper business to trigger sales and generate income.

The Speaker(s)


Athol  Foden

Athol Foden is president of Brighter Naming, Silicon Valley's full service professional naming agency for company, product and service names. Startups and software a specialty.. from this former computer techy and international marketing executive. Author of Spreadsheet Marketing, Brighter Branding, Brighter Names and Brighter SEO.
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