Session Details

Pragmatic Naming for Programmers and Product Managers  

Level :
Date :
10:45 AM Sunday
Room :
Hearthside Lounge
Interested : (-) - Registered : (-)


Your name is your most used marketing weapon in the battle for mindshare. It is not the brand or the product, but a very important handle for the brand promise. So how does a product manager find a clear, available and unique name for your software product or service? And how do you trademark and protect it? Come hear the practical experience of Athol Foden from (a former techy), share his practical knowledge of high tech naming.

The Speaker(s)


Athol  Foden

Athol Foden is president of Brighter Naming, Silicon Valley's full service professional naming agency for company, product and service names. Startups and software a specialty.. from this former computer techy and international marketing executive. Author of Spreadsheet Marketing, Brighter Branding, Brighter Names and Brighter SEO.
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