Session Details

Pragmatic Naming for Programmers and Product Managers  

Level :
Intermediate
Date :
10:45 AM Sunday
Room :
Hearthside Lounge
Interested : (-) - Registered : (-)

Presentation

Your name is your most used marketing weapon in the battle for mindshare. It is not the brand or the product, but a very important handle for the brand promise. So how does a product manager find a clear, available and unique name for your software product or service? And how do you trademark and protect it? Come hear the practical experience of Athol Foden from http://www.BrighterNaming.com (a former techy), share his practical knowledge of high tech naming.

The Speaker(s)

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Athol  Foden

Athol Foden is president of Brighter Naming, Silicon Valley's full service professional naming agency for company, product and service names. Startups and software a specialty.. from this former computer techy and international marketing executive. Author of Spreadsheet Marketing, Brighter Branding, Brighter Names and Brighter SEO.
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