Session Details

Designing for Windows 8: Metro  

Level :
Date :
11:15 AM Saturday
Room :
Hearthside Lounge
Track :
Windows 8 Track
Interested : (-) - Registered : (-)


Archetype will delve into the principles associated with Metro, the design paradigm for Windows 8. We will discuss the design guidelines with regards to areas such as layout, navigation, typography, media, and live tiles. We will also walk through the tools and processes for designing rich, beautiful and immersive applications in HTML5/CSS and XAML. In this session, we will demonstrate and discuss designing a real application that meets the requirements of Metro and at the same time differentiates your brand in the Windows 8 ecosystem and marketplace.

The Speaker(s)


Michael Lucaccini

Michael has over a decade of experience managing large-scale, innovative technology projects for companies such as Microsoft, Adobe, Autodesk and In his role at Archetype Michael is responsible for providing overall business leadership and vision, as well as keeping Archetype’s day-to-day operation focused on innovation, creativity, and quality. Before joining Archetype, Michael spent four years at Metaliq, an award-winning interactive agency, most recently as President. Prior to Metaliq, Michael spent four years at Autodesk, Discreet Division, where he was responsible for several successful releases of 3ds Max, Character Studio, Reactor, and Mental Ray. In addition to his experience in technology, Michael has an abiding interest and background in people and process, both from a career and educational standpoint. He has worked in fields as varied as healthcare, public policy, and psychology. Michael holds an undergraduate degree from the University of California at Santa Barbara, and a master’s degree from the University of Texas at Austin. He is a recent recipient of Communication Arts Magazine's Interactive Annual Award of Excellence.

Guido Rosso

CCO of Archetype

Danny Riddell

For over a decade, Danny has applied his extensive knowledge of Design, Engineering, and Management to lead high profile technology projects for the interactive, animation, and print industries. He is a creative, dynamic leader who is passionate about teaching, innovating, and supporting high performing design and development teams. Danny's experience includes leading technology projects for Fortune 500 companies like Microsoft, Adobe, AOL, Salesforce, Charles Schwab, Autodesk, Akamai, and Cisco, among others. Before Archetype, Danny was President of the San Francisco based interactive application development firm, Metaliq. With Danny’s technology insight and industry expertise, Metaliq grew year over year, expanded into new markets, and both strengthened and extended its application development portfolio. Danny is also a leader in the interactive community as well as a devoted educator. Danny continues to teach Web Design and 3D Animation in both corporate and college environments and is a bestselling author. He also stays involved with the design and development community through speaking at conferences around the world such as FITC, Streaming Media East/West, as well as various Microsoft events.
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