Session Details

Customer Experience Management for Architects  

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1:45 PM Saturday
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This talk focuses on the aspects of UX across multiple applications within the domain of customer to enterprise interactions. As enterprise IT systems allow multiple channels for customers to interact with an enterprise, the architect's challenge becomes reconciling all the various pockets of data and contexts that allow the enterprise to server the customer. CEM covers all eight key phases including awareness, discovery, attraction, interaction, purchase, use, cultivation and advocacy. This session will not discuss specific products or technologies other than as exemplars. <b>UPDATE: The presentation is now posted.</b> If anyone wants the *.lca code sample I can also send that separately. Link - <a href=""></a>

The Speaker(s)


Duane Nickull

Sr. Technical Evangelist for Adobe Systems. Also chaired the OASIS SOA Reference Model Technical Committee from 2005-2009 and co-author for O'Reilly's "Web 2.0 Architectures". In the past was the lead architect, Vice Chair for the United Nations CEFACT group (global SOA effort) and also worked on many W3C and OASIS Web Services specifications. Coder, athlete, musician, father & architect.
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