Session Details

Web Analytics - What's Next  

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1:15 PM Sunday
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Why should I use the asynchronous code?<br/> What are segments<br/> What is intelligence?<br/> How do I create custom report? Custom Segments?<br/> What is a funnel, how do I configure it, how do I use it?<br/> How do we make reports useful?<br/> Is A/B testing a myth?<br/> These and other advanced questions will be covered in this session.

The Speaker(s)


Massimo Paolini

Massimo Paolini is the founder and CEO of The Spectrum Group Online, a web marketing business based in Silicon Valley. He speaks at various organizations on the power of SEO and works with several businesses around the country to increase their web presence, understand their site traffic, and improve profitability. When not working, he is lecturing his 10-year-old son on the value of tetherball twitter.
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