Session Details
Intro to Web Analytics
Presentation
What is Web Analytics?<br/> What can I do with Web Analytics?<br/> How do I install Web Analytics?<br/> How do I configure Web Analytics?<br/> What basic reports can I use in Web Analytics<br/> What are goals and how do I configure them?<br/> What are filters?<br/> What's the difference between an account and a profile?<br/> This session will answer these questions and more.
The Speaker(s)
Massimo Paolini
Massimo Paolini is the founder and CEO of The Spectrum Group Online, a web marketing business based in Silicon Valley. He speaks at various organizations on the power of SEO and works with several businesses around the country to increase their web presence, understand their site traffic, and improve profitability.
When not working, he is lecturing his 10-year-old son on the value of tetherball twitter.
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