Session Details

From Code to Product to Company to Brand  

Level :
Date :
9:15 AM Sunday
Room :
Hearthside Lounge
Interested : (-) - Registered : (-)


Until you get paid it is just a hobby or an academic exercise. This interactive talk will layout the basics on how to quickly and properly productize some code, register and set up a business, and the initial business strategy. More importantly, it will help you to plan your marketing attack, product differentiation and unique sales proposition. Discussions will focus on strategic targeting and building a brand quickly by executing on some core marketing basics properly.

The Speaker(s)


Athol  Foden

Athol Foden is president of Brighter Naming, Silicon Valley's full service professional naming agency for company, product and service names. Startups and software a specialty.. from this former computer techy and international marketing executive. Author of Spreadsheet Marketing, Brighter Branding, Brighter Names and Brighter SEO.

Ben Foden

As the first employee of Nota I have grown along the company as we reached 10 million monthly users for our instant screenshot sharing service and I am now spreading the word about the ultra helpful note-taking app
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