At this presentation, we`ll explore new ways and principles to structure your company IT, which would provide fast and smooth acceleration, avoid integration bumps along the way and even allow for creating unique products/services, in "Blue Ocean Strategy"-style. IT infrastructure (the combination of all IT systems and their interaction, that support the main business operations) at most small/medium-sized companies resembles a self-made, found-parts bike while they really need a car. It likely started with a few separate software programs/systems patched together to solve immediate problems. As company grew, some of these accidental structures couldn’t scale up and had to be replaced by one or more integrated systems overtime. Each such change is like a speed-bump, costing time, money and lost productivity, as everything has to be re-integrated, configured and adjusted. During all this time, while IT infrastructure was doing its best in "reacting to the changes", IT was in fact dragging down and curbing the growth of the enterprise instead of enabling growth and opening up new opportunities. The new principles shown today will allow IT to participate with management in growing the company.