As software engineers, we are very abstract thinkers.   We've learned how to collect a broad set of use-cases and design elegant code to solve those problems.   This session will teach engineers how to apply the same abstract thinking towards solving customer problems through design, resulting in not only elegant code, but elegant products as well.

Topics include:

• How to identify important customer problems worth solving
• Understanding insight vs observation
• Abstract concept design
• Working effectively with experience designers