Time to market is critical in mobile application development, and new cloud-based technologies are here to help you get your apps out the door faster. By abstracting back-end operations and using a powerful SDK, Windows Azure Mobile Services allows you to focus on creating beautiful native User Interfaces on the web (HTML 5), iOS, Android, Windows Phone and Windows 8 devices and coding custom logic for these platforms. In this presentation, Eugene Chuvyrov and Fabien Lavocat will demonstrate how a single backend hosted on Windows Azure Mobile Services powers both iOS and Windows Phone devices. Taking advantage of the data from Dun & Bradstreet Developer Challenge, they will demonstrate a mobile CRM system that they created for these platforms.